Strategic Approach

 

We know people usually do best what they do most. But speaking before external audiences, giving a press interview, or being a witness is not something executives do a great deal. Yet they are expected to excel in a variety of settings. That's where we come in.


First, we learn your issues so we can help participants hone their key messages for their respective audiences. We identify the principles specific to making presentations, talking with the press, or being a witness. Then, we address those special challenges with an issues-intensive, simulation-based training program. The result is better speakers, more effective media spokespersons, and more credible witnesses.

The Powell Group also offers a full array of marketing research options ranging from intensive one on one interviews with executives and targeted audiences to quantitative survey research designed to reach hundreds of respondents in targeted audiences. Projects range from an award winning benchmark survey for a Fortune 100 company on executive speech management practices, to a speaker bureau survey for one of the nation's largest electric utilities, to focus groups for the largest governmental agency in Indiana.

2360 Linden Hill Road
Bloomington, Indiana 47401
Voice/Fax 812.331.7787


ron@ronpowell.com
© 1998 The Powell Group