The Powell Group offers an array of marketing research options ranging from intensive one on one interviews with executives and targeted audiences to quantitative survey research designed to reach hundreds of respondents in targeted audiences. We offer a full range of services, including:

Help the client articulate their research needs

Shape the marketing research option most appropriate for the client's needs

Assess consumer attitudes, beliefs, knowledge levels and behaviors

Pre-test media messages

Develop focus group outlines and survey questionnaires

Moderate focus groups

Supervise data collection

Analyze data

Write abbreviated and long form reports